Gold Filled Info
Gold Filled Info
  By Boe Logo

Dear by boe customers,


After 13 years as by boe, we made the decision to transition our brand to the name of Annika Inez in Spring 2018.


In creating an eponymous collection, Annika brings along the best of by boe while exploring new materials, collaborations, and design directions.


However, we still felt irrevocably tied to by boe and noticed that our customers were as well, as they emailed and DMed us stories based on pieces of jewelry they had received from us. In November 2018, we decided to bring back by boe as a pop-up from the archives to show our customers the roots of our main jewelry line. Each piece is simple and light, but still conveys the essence of Annika Inez.


Shop the curated by boe collection here.